Home/Results

Results

Google Ads results, account by account.

Accounts our team runs, measured on conversion value as reported by Google Ads, complete months only. Clients are named by sector, never by name.

9.40x

Average Google Ads ROAS

$7.56M

Conversion value generated

$805K

Ad spend managed

16.83x

Best single-month ROAS

Google Ads data from the accounts our team runs · complete months through September 2026

Best complete month, account by account ROAS · USD

Professional haircareNovember · peak season

$9,145 → $153,95516.83x

Commercial catering & heating partsMarch · off season

$4,783 → $67,54314.12x

Car parts retailerMarch · off season

$5,742 → $78,91313.74x

Beauty & skincare, internationalNovember · peak season

$17,400 → $186,07010.69x

Fabric & textiles retailerAugust

$5,271 → $47,2048.96x

Beauty & skincare, UK & EUDecember · peak season

$19,552 → $155,8447.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x

10.69x

9.57x

9.40x

OctNovDecJan

+37%Spend, October to November

$186,070Conversion value in November

84,753Conversions tracked

$1.67MAccount conversion value

Accounts run in GBP; figures converted to USD. Individual results vary.

Case studies

What changed, and what it returned.

The problem we found, the work, and the numbers that followed.

Case 01

12.27xBlended ROAS

Professional haircare

Non-brand Search that outperformed brand.

Brand was 48% of spend, so the account rose and fell with brand demand. We built non-brand Search until it returned more than brand. November turned $9,145 into $153,955, and the account never dropped below 10x on a full month.

$1.94MConv. value

12.27xBlended ROAS

23,244Conversions

Case 02

7.94xBlended ROAS

Beauty & skincare, international

More spend into peak, and a better return.

From October to November spend rose 37% and ROAS rose with it, from 7.74x to 10.69x. December held at 9.57x and January at 9.40x, across nine markets.

$1.67MConv. value

7.94xBlended ROAS

19,232Conversions

Case 03

12.90xBlended ROAS

Catering & heating parts · B2B

A rebuilt feed, without touching the website.

No back-end site access, so every fix went through a supplemental feed: titles, taxonomy and GTINs. New non-brand Search followed. Two months, eleven apart, both held above 15x.

$860KConv. value

12.90xBlended ROAS

14.12xMarch

Case 04

4.4xValue growth

Fabric & textiles retail

From loss-making Shopping to its best month.

A manual CPC Shopping campaign moved to a target ROAS structure, with brand negatives and Performance Max brand exclusions. Value grew 4.4x in two months while spend grew 2.2x.

4.4xValue growth

8.96xAugust ROAS

2 mo.To best month

Case 05

8.00xAugust ROAS

Haircare brand, after a migration

Rebuilt after a migration broke the account.

The store moved from BigCommerce to Shopify, but both Performance Max campaigns still pointed at the old Merchant Center, so products served zero impressions. After the rebuild: its two best months on record.

7.14xJuly ROAS

8.00xAugust ROAS

3.4xValue recovery

Case 06

7.54xBlended ROAS

Beauty & skincare, UK & EU

Six markets, scaled through peak.

December brought the highest value, $155,844 on $19,552. November brought the highest return at 9.06x, and August matched the best non-peak efficiency at 8.38x.

$1.63MConv. value

7.54xBlended ROAS

21,989Conversions

Every $1 of ad spend returned $9.40 in conversion value on average. Accounts run in GBP; figures converted to USD. Individual results vary.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.