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Licensed activity6399.08Marketing Consultancy & Media Buying

Strategy and media buying, backed by real numbers.

Independent marketing consultancy and media buying for brands entering or growing in the UAE and the GCC. We plan where the budget goes, buy the media and show you what it returned.

Talk to a specialist What is included

Written plan in week twoAccounts stay in your nameUAE & GCC focus

Marketing Consultancy & Media Buying by Serann Digital

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

Blended ROAS✦Marketing efficiency ratio✦Cost per lead✦Share of voice✦Budget pacing✦Payback period✦Blended ROAS✦Marketing efficiency ratio✦Cost per lead✦Share of voice✦Budget pacing✦Payback period✦Blended ROAS✦Marketing efficiency ratio✦Cost per lead✦Share of voice✦Budget pacing✦Payback period✦Blended ROAS✦Marketing efficiency ratio✦Cost per lead✦Share of voice✦Budget pacing✦Payback period✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 066399.08

Marketing strategy

Positioning, channel mix and a 90-day plan built around your margins, sales cycle and growth targets.

How we do it

Workshop with your team on goals, margins and capacity
Channel mix chosen from how your customers actually buy
90-day plan with owners, budgets and targets

What you get

Written strategy and 90-day plan

Tools we use

GA4Looker StudioGoogle SheetsMiro

Workstream 02 / 066399.08

Media planning & buying

Budgets planned and bought across search, social, video, programmatic and marketplaces, with pacing tracked weekly.

How we do it

Budget split by channel, market and month
Weekly pacing against plan, with reallocations agreed with you
YouTube and programmatic bought against reach and cost targets

What you get

Media plan, weekly pacing report, monthly reconciliation

Tools we use

Google AdsDisplay & Video 360YouTubeAmazon Ads

Workstream 03 / 066399.08

Account audits

A detailed read of your ad accounts, tracking and feeds, with the wasted spend and missed revenue in plain numbers.

How we do it

Read-only access to ads, analytics, feeds and tracking
Wasted spend and missed revenue quantified line by line
Findings ranked by impact and effort

What you get

Written audit report and walk-through call

Tools we use

Google AdsMerchant CenterGA4Tag Manager

Workstream 04 / 066399.08

Forecasting & budgeting

Spend and revenue forecasts by channel and month, so you know what to invest and what to expect.

How we do it

Historic data and seasonality modelled by channel
Conservative, expected and ambitious budget scenarios
Forecast updated monthly against actual results

What you get

12-month forecast model

Tools we use

Google SheetsKeyword PlannerLooker StudioBigQuery

Workstream 05 / 066399.08

UAE & GCC market entry

Go-to-market plans for the Emirates, Saudi Arabia and the wider Gulf, including language, seasonality and Ramadan planning.

How we do it

Demand and competition sized with search and auction data
Language, payment and delivery expectations by country
Launch calendar around Ramadan, Eid, White Friday and DSF

What you get

Market entry plan with budget and launch calendar

Tools we use

Keyword PlannerAds Transparency CenterGoogle TrendsMeta Ad Library

Workstream 06 / 066399.08

Competitor analysis

Who advertises against you, with which offers and where, from auction insights and ad transparency data.

How we do it

Who bids on your brand and category terms, and how often
Offers, landing pages and creative tracked over time
Gaps you can win on price, range or message

What you get

Competitor report, refreshed every quarter

Tools we use

Auction InsightsAds Transparency CenterMeta Ad LibrarySimilarweb

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Written marketing strategy
02Channel mix and media plan
0312-month budget forecast
04Quarterly review with your team

Live reportMarketing Consultancy & Media Buying

Blended ROAS

Marketing efficiency ratio

Cost per lead

Share of voice

Budget pacing

Payback period

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

Know where the budget goes before you spend it.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

Marketing strategy
Media planning & buying
Account audits
Forecasting & budgeting

Platforms & tools

What we work in.

Media planningMedia buyingProgrammaticYouTubeMarketplacesAuditsForecastingGCC market entry

Proof

Results from accounts we run.

Google Ads data from complete months only. Clients are named by sector, never by name.

Best complete month, account by account ROAS · USD

Professional haircareNovember · peak season

$9,145 → $153,95516.83x

Commercial catering & heating partsMarch · off season

$4,783 → $67,54314.12x

Car parts retailerMarch · off season

$5,742 → $78,91313.74x

Beauty & skincare, internationalNovember · peak season

$17,400 → $186,07010.69x

Fabric & textiles retailerAugust

$5,271 → $47,2048.96x

Beauty & skincare, UK & EUDecember · peak season

$19,552 → $155,8447.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x

10.69x

9.57x

9.40x

OctNovDecJan

+37%Spend, October to November

$186,070Conversion value in November

84,753Conversions tracked

$1.67MAccount conversion value

Accounts run in GBP; figures converted to USD. Individual results vary.

All results and case studies

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Marketing Consultancy & Media Buying, answered.

Can you advise without running the campaigns?

Yes. Some clients use us for strategy, audits and planning only, and keep execution in-house or with another partner.

How does the audit work?

We need read-only access. Within a week you receive a written report with findings, priorities and the expected impact of each change.

Do you buy media in our name?

Ad accounts always stay in your name and on your billing. We plan and manage the spend through the access you grant.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.

7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.

6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

6209.24

E-commerce, IT & Business Consultancy

E-commerce setup and growth, Amazon and noon marketplaces, Merchant Center feeds, IT and business consultancy.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.