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Licensed activity6201Software Development

Custom software that connects your business.

Computer programming for the parts off-the-shelf tools do not cover: integrations between your systems, custom features for your store and internal tools that remove manual work.

Talk to a specialist What is included

Code in your repositoryFixed price scopeDocumented handover

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

Manual hours removed✦Sync errors✦Uptime✦Response time✦Release frequency✦Bug rate✦Manual hours removed✦Sync errors✦Uptime✦Response time✦Release frequency✦Bug rate✦Manual hours removed✦Sync errors✦Uptime✦Response time✦Release frequency✦Bug rate✦Manual hours removed✦Sync errors✦Uptime✦Response time✦Release frequency✦Bug rate✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 066201

Custom web applications

Web apps and internal tools built around your process, from quoting tools to client dashboards.

How we do it

Requirements mapped with your team before code is written
Built in stages, with a working version every two weeks
Tested, documented and deployed to your cloud

What you get

Working application with documentation

Tools we use

TypeScriptReactNode.jsPostgreSQL

Workstream 02 / 066201

API integrations

Your store, CRM, ERP, ad platforms and spreadsheets connected so data moves without copy and paste.

How we do it

Store, CRM, ERP and ad platforms connected
Data validated, with errors logged and alerted
Integrations monitored after launch

What you get

Running integrations and an error dashboard

Tools we use

RESTGraphQLWebhooksMake

Workstream 03 / 066201

Scripts & automation

Google Ads scripts, feed scripts and scheduled jobs that run checks and updates every day.

How we do it

Google Ads scripts for budget, bid and anomaly checks
Feed and inventory scripts that run on schedule
Reports generated and emailed automatically

What you get

Script library with run logs

Tools we use

Google Ads scriptsApps ScriptPythonCloud Scheduler

Workstream 04 / 066201

Shopify apps & features

Custom app features, checkout extensions and theme functionality when an app store option does not fit.

How we do it

Custom app features and checkout extensions
Theme functionality where apps do not fit
Built to Shopify's standards and performance budgets

What you get

Custom app or extension in your store

Tools we use

Shopify FunctionsLiquidPolarisAdmin GraphQL API

Workstream 05 / 066201

Back-end & cloud

Reliable back-ends and cloud functions with logging, monitoring and documentation.

How we do it

Serverless functions and APIs on Google Cloud or AWS
Logging, monitoring and alerts from day one
Costs kept predictable with usage limits

What you get

Cloud setup with monitoring

Tools we use

Google CloudAWSCloud FunctionsDocker

Workstream 06 / 066201

Security & handover

Clean, documented code in your repository, with access control and a proper handover.

How we do it

Code in your GitHub repository from the first commit
Access control, secrets management and code reviews
Handover session and documentation for your team

What you get

Repository, documentation and handover session

Tools we use

GitHub1PasswordOWASP checksCI/CD

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Technical scope and fixed quote
02Working builds at every milestone
03Documentation and tests
04Handover and support plan

Live reportSoftware Development

Manual hours removed

Sync errors

Uptime

Response time

Release frequency

Bug rate

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

Custom code where off-the-shelf tools stop.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

Custom web applications
API integrations
Scripts & automation
Shopify apps & features

Platforms & tools

What we work in.

JavaScriptTypeScriptPythonNode.jsREST & GraphQL APIsGoogle Ads scriptsShopifyCloud functions

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Software Development, answered.

Who owns the code?

You do. Code lives in your repository and is documented, so any developer can continue the work.

Do you build mobile apps?

We focus on web applications, integrations and automation. For native mobile apps we can scope the work and recommend a partner.

How do you price development?

Fixed price for a defined scope, agreed in writing before any work starts. Ongoing support is a fixed monthly fee.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.

7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.

6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.

6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.