Home/Services/E-commerce, IT & Business Consultancy

Licensed activity6209.24E-commerce, IT & Business Consultancy

E-commerce and business consultancy for growing brands.

From launching a store to scaling across marketplaces and markets, we advise on the platform, the feeds, the tools and the numbers behind a profitable e-commerce business.

Talk to a specialist What is included

Shopify & WooCommerceAmazon.ae & noonFeeds that stay approved

E-commerce, IT & Business Consultancy by Serann Digital

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

Gross margin✦Average order value✦Conversion rate✦Feed approval rate✦Marketplace sales✦Contribution margin✦Gross margin✦Average order value✦Conversion rate✦Feed approval rate✦Marketplace sales✦Contribution margin✦Gross margin✦Average order value✦Conversion rate✦Feed approval rate✦Marketplace sales✦Contribution margin✦Gross margin✦Average order value✦Conversion rate✦Feed approval rate✦Marketplace sales✦Contribution margin✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 066209.24

E-commerce setup & growth

Platform choice, store structure, payments, shipping and the launch plan for selling online in the UAE.

How we do it

Platform, payment and logistics partners chosen for the UAE
Launch plan covering catalogue, pricing, content and ads
Monthly growth reviews on revenue, margin and repeat rate

What you get

Launch plan and monthly growth review

Tools we use

ShopifyWooCommerceTabbyAramex

Workstream 02 / 066209.24

Amazon.ae & noon

Marketplace listings, advertising and feed management on Amazon and noon, alongside your own store.

How we do it

Listings written and optimised for marketplace search
Sponsored ads managed against ACoS and total sales
Stock, pricing and Buy Box monitored

What you get

Optimised listings, ads setup, monthly marketplace report

Tools we use

Amazon Seller CentralAmazon AdsnoonHelium 10

Workstream 03 / 066209.24

Merchant Center & feeds

Product feeds that stay approved, with titles, attributes and supplemental feeds rewritten to win Shopping auctions.

How we do it

Disapprovals and warnings fixed at the source
Titles, product types and GTINs improved with supplemental feeds
Feeds for Google, Meta, TikTok and Snapchat kept in sync

What you get

Clean feed and documented feed rules

Tools we use

Merchant CenterSupplemental feedsDataFeedWatchFeedonomics

Workstream 04 / 066209.24

IT consultancy

The right tool stack for your size: platforms, apps, integrations and automation, without paying for what you do not use.

How we do it

Review of your current tools, costs and overlaps
Recommendations for platforms, apps and integrations
Implementation managed with your team or vendors

What you get

Tool stack review and roadmap

Tools we use

Google WorkspaceMicrosoft 365ZapierMake

Workstream 05 / 066209.24

Business consultancy

Unit economics, pricing, margins and growth plans, so marketing spend is sized to what the business can afford.

How we do it

Unit economics by product and channel
Pricing and promotion plans that protect margin
Marketing budget sized to what the business can fund

What you get

Unit economics model and growth plan

Tools we use

Google SheetsLooker StudioShopify AnalyticsXero

Workstream 06 / 066209.24

Compliance & data

Consent, privacy and tracking set up in line with UAE data protection rules and the platforms' policies.

How we do it

Cookie consent and Google consent mode set up correctly
Data flows documented for the UAE PDPL, with your legal adviser
Platform policies checked before campaigns launch

What you get

Compliance checklist and consent setup

Tools we use

Consent Mode v2CookiebotGA4Tag Manager

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Platform and tool stack recommendation
02Store and marketplace launch plan
03Feed audit and supplemental feeds
04Unit economics model

Live reportE-commerce, IT & Business Consultancy

Gross margin

Average order value

Conversion rate

Feed approval rate

Marketplace sales

Contribution margin

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

Grow the store, the marketplaces and the margin.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

E-commerce setup & growth
Amazon.ae & noon
Merchant Center & feeds
IT consultancy

Platforms & tools

What we work in.

ShopifyWooCommerceAmazon.aenoonMerchant CenterPayment gatewaysUnit economicsTool stack

Proof

Results from accounts we run.

Google Ads data from complete months only. Clients are named by sector, never by name.

Best complete month, account by account ROAS · USD

Professional haircareNovember · peak season

$9,145 → $153,95516.83x

Commercial catering & heating partsMarch · off season

$4,783 → $67,54314.12x

Car parts retailerMarch · off season

$5,742 → $78,91313.74x

Beauty & skincare, internationalNovember · peak season

$17,400 → $186,07010.69x

Fabric & textiles retailerAugust

$5,271 → $47,2048.96x

Beauty & skincare, UK & EUDecember · peak season

$19,552 → $155,8447.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x

10.69x

9.57x

9.40x

OctNovDecJan

+37%Spend, October to November

$186,070Conversion value in November

84,753Conversions tracked

$1.67MAccount conversion value

Accounts run in GBP; figures converted to USD. Individual results vary.

All results and case studies

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

E-commerce, IT & Business Consultancy, answered.

Do you help brands launch in the UAE?

Yes. We help brands from the UK, Europe and beyond plan the platform, marketplaces, payments and marketing for the UAE market.

Which platform should we choose?

For most brands Shopify is the fastest route; WooCommerce suits brands that need more control. We recommend based on your catalogue, team and budget.

Can you fix a suspended Merchant Center?

Yes. We review the account against Google's policies, fix the site and feed issues and prepare the review request.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.

7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.

6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.

6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.