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Licensed activity7310.11Digital Marketing

Digital marketing that is judged on profit.

Paid search, shopping and paid social, planned and run every day by the specialist you speak to. Every channel is measured on revenue and return, not clicks or impressions.

Talk to a specialist What is included

Daily optimisationEnglish & Arabic campaignsRead-only audit first

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

ROAS✦Cost per acquisition✦Conversion value✦Impression share✦Search terms✦Profit per order✦ROAS✦Cost per acquisition✦Conversion value✦Impression share✦Search terms✦Profit per order✦ROAS✦Cost per acquisition✦Conversion value✦Impression share✦Search terms✦Profit per order✦ROAS✦Cost per acquisition✦Conversion value✦Impression share✦Search terms✦Profit per order✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 067310.11

Google Ads & Microsoft Ads

Search campaigns built from your real search terms up, with brand and non-brand separated and every negative traced to wasted spend.

How we do it

Search term mining and n-gram analysis before any keyword is added
Brand, non-brand and competitor campaigns separated, each with its own target
Bidding on value, with enhanced conversions and offline imports

What you get

Account structure map, keyword and negative lists, weekly optimisation log

Tools we use

Google AdsMicrosoft AdvertisingAds EditorAds scripts

Workstream 02 / 067310.11

Shopping & Performance Max

Product groups by margin, clean feeds and brand exclusions, so Shopping budget goes to the products that make money.

How we do it

Products grouped by margin, price and best-sellers with custom labels
Brand exclusions and search themes so Performance Max does not live off brand traffic
Feed titles and attributes rewritten from real search data

What you get

Shopping structure, custom label rules, monthly product performance report

Tools we use

Merchant CenterPerformance MaxSupplemental feedsProduct Studio

Workstream 03 / 067310.11

Meta, TikTok & Snapchat

Prospecting and retargeting judged on cost per purchase or lead, with structured creative tests and budget moved to the winners.

How we do it

Prospecting, retargeting and retention audiences built separately
Creative tested in structured rounds, with hooks and offers isolated
Pixel and Conversions API checked against real orders

What you get

Creative testing plan, audience map, weekly winners and losers report

Tools we use

Meta Ads ManagerTikTok AdsSnapchat AdsConversions API

Workstream 04 / 067310.11

LinkedIn & B2B campaigns

Account and job-title targeting for B2B buyers, with lead forms and offline conversions fed back to bidding.

How we do it

Account lists and job-title targeting for decision makers in the UAE and GCC
Lead forms synced to your CRM within minutes
Offline conversions fed back so bidding learns from qualified leads

What you get

Target account list, lead form setup, lead quality report

Tools we use

LinkedIn Campaign ManagerHubSpotSalesforceZapier

Workstream 05 / 067310.11

SEO & AI search visibility

Technical SEO, content and structured data so your brand shows up in Google and in AI answers from ChatGPT, Gemini and Perplexity.

How we do it

Technical audit of speed, indexing and structured data
Content mapped to the searches your buyers make in English and Arabic
Brand visibility checked in ChatGPT, Gemini and Perplexity answers

What you get

SEO roadmap, content briefs, monthly ranking and AI visibility report

Tools we use

Search ConsoleGA4Schema.orgAhrefs

Workstream 06 / 067310.11

Social media & content

Ad creative, copy and content calendars in English and Arabic, built around what the numbers say converts.

How we do it

Ad creative briefs written from what the data says converts
Copy in English and Arabic, adapted rather than just translated
Content calendar aligned with UAE seasons and campaigns

What you get

Creative briefs, ad copy sets, monthly content calendar

Tools we use

FigmaCanvaCapCutMeta Business Suite

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Full account audit with findings in plain numbers
02Campaign structure and keyword plan
03Weekly optimisation log you can read
04Monthly report and next-month plan

Live reportDigital Marketing

ROAS

Cost per acquisition

Conversion value

Impression share

Search terms

Profit per order

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

Every dirham of ad spend, judged on what it returns.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

Google Ads & Microsoft Ads
Shopping & Performance Max
Meta, TikTok & Snapchat
LinkedIn & B2B campaigns

Platforms & tools

What we work in.

Google AdsPerformance MaxGoogle ShoppingMicrosoft AdsMeta AdsTikTok AdsSnapchat AdsLinkedIn AdsYouTubeSEOAI search

Proof

Results from accounts we run.

Google Ads data from complete months only. Clients are named by sector, never by name.

Best complete month, account by account ROAS · USD

Professional haircareNovember · peak season

$9,145 → $153,95516.83x

Commercial catering & heating partsMarch · off season

$4,783 → $67,54314.12x

Car parts retailerMarch · off season

$5,742 → $78,91313.74x

Beauty & skincare, internationalNovember · peak season

$17,400 → $186,07010.69x

Fabric & textiles retailerAugust

$5,271 → $47,2048.96x

Beauty & skincare, UK & EUDecember · peak season

$19,552 → $155,8447.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x

10.69x

9.57x

9.40x

OctNovDecJan

+37%Spend, October to November

$186,070Conversion value in November

84,753Conversions tracked

$1.67MAccount conversion value

Accounts run in GBP; figures converted to USD. Individual results vary.

All results and case studies

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Digital Marketing, answered.

Which channel should we start with?

It depends on how your customers buy. Search and Shopping capture existing demand; Meta, TikTok and Snapchat create it. After the audit we recommend the mix and budget split in writing.

Do you run campaigns in Arabic?

Yes. We run English and Arabic campaigns for the UAE and the GCC, with ad copy and landing pages written for each audience.

What budget do we need?

There is no fixed minimum. We size the budget to your goals and margins, so it has enough data to learn without wasting spend.

Related services

Works well together.

7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.

6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.

6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

6209.24

E-commerce, IT & Business Consultancy

E-commerce setup and growth, Amazon and noon marketplaces, Merchant Center feeds, IT and business consultancy.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.