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Licensed activity6310.00Data, Hosting & Web Portals

Data you can trust, systems that stay online.

Tracking, analytics and reporting set up so every sale is counted once, plus the hosting, data pipelines and web portals your business runs on.

Talk to a specialist What is included
GA4 & server-side taggingChecked against real ordersUAE PDPL aware
Data, Hosting & Web Portals by Serann Digital
MarketsUAE · GCC · UK · EU
LanguagesEnglish · Arabic
PricingFixed fee, agreed in writing
Serann FZE LLCSharjah Publishing City Free Zone, UAE
We report on
Tracked revenue vs orders✦Consent rate✦Data freshness✦Uptime✦Page speed✦Attribution coverage✦Tracked revenue vs orders✦Consent rate✦Data freshness✦Uptime✦Page speed✦Attribution coverage✦Tracked revenue vs orders✦Consent rate✦Data freshness✦Uptime✦Page speed✦Attribution coverage✦Tracked revenue vs orders✦Consent rate✦Data freshness✦Uptime✦Page speed✦Attribution coverage✦
What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 066310.00

Tracking & analytics

GA4, Google Tag Manager, consent mode, enhanced conversions and Meta Conversions API, checked against real orders.

How we do it
  • Tracking audit comparing platform conversions with real orders
  • GA4, Tag Manager and consent mode configured
  • Enhanced conversions and Meta Conversions API set up
What you get

Tracking plan, configured tags, validation report

Tools we use
GA4Google Tag ManagerConsent Mode v2Meta CAPI
Workstream 02 / 066310.00

Dashboards & reporting

Live dashboards that bring ad platforms, analytics and sales together in one place, with the figures that matter.

How we do it
  • Ads, analytics and sales in one view
  • Every figure defined once, so everyone reads the same number
  • Daily refresh, shared with your team
What you get

Live dashboard and metric definitions

Tools we use
Looker StudioGoogle SheetsBigQuerySupermetrics
Workstream 03 / 066310.00

Data pipelines

Data from ads, CRM and store platforms collected into a warehouse such as BigQuery for analysis and modelling.

How we do it
  • Data from ads, CRM and store collected automatically
  • Stored in your own BigQuery warehouse
  • Ready for analysis, modelling and AI
What you get

Data warehouse with documented tables

Tools we use
BigQueryFivetrandbtPython
Workstream 04 / 066310.00

Hosting & maintenance

Managed website hosting, SSL, backups, updates and monitoring, so your site stays fast and secure.

How we do it
  • Managed hosting with SSL, CDN and daily backups
  • Updates and security patches applied every month
  • Uptime monitoring with alerts
What you get

Hosting setup and monthly maintenance report

Tools we use
HostingerCloudflareLet's EncryptUptimeRobot
Workstream 05 / 066310.00

Web portals

Client and partner portals, dashboards and internal tools that give the right people the right data.

How we do it
  • Client, partner and staff portals with secure logins
  • Role-based access to the data each person needs
  • Built on your data and hosted in your accounts
What you get

Portal with user management and documentation

Tools we use
Next.jsSupabaseLooker StudioGoogle Cloud
Workstream 06 / 066310.00

Data protection

Consent, access control and data retention set up in line with UAE PDPL and GDPR where it applies.

How we do it
  • Consent captured and respected across your tools
  • Access control and data retention rules set
  • Data flows documented for your compliance team
What you get

Data map and access policy

Tools we use
Consent Mode v2Google Cloud IAMGA4 retentionPostHog
Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit
Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.
JanFebMarAprMayJunJulAugSepOctNovDec
JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

  1. 01Tracking audit against real orders
  2. 02GA4, Tag Manager and consent setup
  3. 03Live dashboard in Looker Studio
  4. 04Hosting, backups and monitoring
Live reportData, Hosting & Web Portals
Tracked revenue vs orders
Consent rate
Data freshness
Uptime
Page speed
Attribution coverage

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

If it is not measured correctly, it cannot be managed.

Strategy meeting in a Dubai office
1 working dayto reply to every brief
Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

  • Tracking & analytics
  • Dashboards & reporting
  • Data pipelines
  • Hosting & maintenance
Platforms & tools

What we work in.

GA4Google Tag ManagerServer-side taggingMeta CAPILooker StudioBigQueryPostHogHosting
Proof

Results from accounts we run.

Google Ads data from complete months only. Clients are named by sector, never by name.

Best complete month, account by account ROAS · USD

Professional haircareNovember · peak season
$9,145 → $153,95516.83x
Commercial catering & heating partsMarch · off season
$4,783 → $67,54314.12x
Car parts retailerMarch · off season
$5,742 → $78,91313.74x
Beauty & skincare, internationalNovember · peak season
$17,400 → $186,07010.69x
Fabric & textiles retailerAugust
$5,271 → $47,2048.96x
Beauty & skincare, UK & EUDecember · peak season
$19,552 → $155,8447.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x
10.69x
9.57x
9.40x
OctNovDecJan
+37%Spend, October to November
$186,070Conversion value in November
84,753Conversions tracked
$1.67MAccount conversion value

Accounts run in GBP; figures converted to USD. Individual results vary.

All results and case studies
How we work

From audit to results.

01
Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

02
Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

03
Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

04
Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Data, Hosting & Web Portals, answered.

Why do our platforms report different numbers?

Usually duplicate tags, missing consent mode or broken conversion setup. We compare each platform against real orders and fix the gaps.

Can you host our website?

Yes. We provide managed hosting with SSL, backups and monitoring, or work with your existing hosting provider.

Who owns the data?

You do. Analytics, warehouses and dashboards are created in your accounts, and access stays under your control.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.
7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.
6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.
6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com
1We read your account with read-only access.
2You see where the spend leaks, in plain numbers.
3You leave with three changes in writing, yours to keep either way.