Home/Services/Direct Marketing

Licensed activity7310.15Direct Marketing

Direct marketing that keeps customers coming back.

Email, SMS and WhatsApp Business campaigns that reach your customers directly, with automated journeys that turn first orders into repeat revenue.

Talk to a specialist What is included

Opt-in compliantAutomated journeysMeasured on repeat revenue

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

Revenue per recipient✦Repeat purchase rate✦Click rate✦List growth✦Customer lifetime value✦Unsubscribe rate✦Revenue per recipient✦Repeat purchase rate✦Click rate✦List growth✦Customer lifetime value✦Unsubscribe rate✦Revenue per recipient✦Repeat purchase rate✦Click rate✦List growth✦Customer lifetime value✦Unsubscribe rate✦Revenue per recipient✦Repeat purchase rate✦Click rate✦List growth✦Customer lifetime value✦Unsubscribe rate✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 067310.15

Email marketing

Welcome, abandoned-cart, post-purchase and win-back flows, plus campaign calendars designed and written for your brand.

How we do it

Welcome, browse, cart, post-purchase and win-back flows mapped to your customer journey
Campaign calendar planned around Ramadan, White Friday and the Dubai Shopping Festival
Deliverability set up with SPF, DKIM, DMARC and list hygiene

What you get

Flow map, designed templates, monthly revenue per recipient report

Tools we use

KlaviyoMailchimpHubSpotOmnisend

Workstream 02 / 067310.15

WhatsApp Business & SMS

Opt-in based broadcast and automated messages for offers, reminders and order updates, compliant with UAE rules.

How we do it

Official WhatsApp Business Platform with approved message templates
Opt-in capture and opt-out handling built into every flow
Order updates, reminders and offers in English or Arabic

What you get

Template library, opt-in flows, broadcast calendar

Tools we use

WhatsApp Business PlatformTwilioKlaviyo SMSWati

Workstream 03 / 067310.15

Lead generation

Lead magnets, forms and landing pages connected to your ads, with every lead scored and routed to the right person.

How we do it

Lead magnets and landing pages built for each ad audience
Forms connected to your CRM with source and campaign tracking
Lead scoring so your sales team calls the best leads first

What you get

Landing pages, form integrations, lead scoring rules

Tools we use

HubSpotMeta Lead AdsGoogle lead formsTypeform

Workstream 04 / 067310.15

CRM automation

Klaviyo, HubSpot and similar platforms set up with segments, triggers and lifecycle journeys that run on their own.

How we do it

Segments built on behaviour, value and lifecycle stage
Triggers for new leads, quotes, renewals and lapsed customers
Sales and marketing working from one customer record

What you get

CRM setup, automation map, team training session

Tools we use

HubSpotZoho CRMKlaviyoMake

Workstream 05 / 067310.15

Retargeting audiences

Customer lists synced to Google, Meta and TikTok, so ads reach past buyers and leads with the right message.

How we do it

Customer and lead lists synced to Google, Meta, TikTok and Snapchat
Separate messages for leads, first-time buyers and loyal customers
Lists refreshed automatically, with consent respected

What you get

Audience sync, audience map, exclusion lists

Tools we use

Customer MatchMeta Custom AudiencesTikTok AudiencesSnap Audience Match

Workstream 06 / 067310.15

Reactivation & loyalty

Campaigns that bring lapsed customers back, measured on repeat orders and customer lifetime value.

How we do it

Lapsed customers identified by last order and value
Win-back offers tested by segment, not one discount for everyone
Loyalty and referral programmes linked to your store

What you get

Reactivation programme, offer test results, lifetime value report

Tools we use

KlaviyoShopifySmile.ioYotpo

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Email, SMS and WhatsApp flow map
02Templates designed in your brand
03Segments and automations set up
04Monthly revenue per recipient report

Live reportDirect Marketing

Revenue per recipient

Repeat purchase rate

Click rate

List growth

Customer lifetime value

Unsubscribe rate

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

Your customer list is your most profitable channel.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

Email marketing
WhatsApp Business & SMS
Lead generation
CRM automation

Platforms & tools

What we work in.

KlaviyoHubSpotMailchimpWhatsApp BusinessSMSCustomer MatchLead formsSegmentation

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Direct Marketing, answered.

Is WhatsApp marketing allowed in the UAE?

Yes, with the customer's opt-in and through the official WhatsApp Business Platform. We set up consent capture and opt-outs as part of the work.

Can you work with our existing CRM?

Yes. We work inside your existing platform where possible and only recommend a change when it clearly pays for itself.

How do you measure direct marketing?

On revenue per recipient, repeat purchase rate and lifetime value, not open rates alone.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.

6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.

6399.08

Web Development

Websites, landing pages, Shopify and WordPress stores, bilingual Arabic and English sites, speed and conversion optimisation.

6209.24

E-commerce, IT & Business Consultancy

E-commerce setup and growth, Amazon and noon marketplaces, Merchant Center feeds, IT and business consultancy.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.