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Licensed activity6399.08Web Development

Websites and landing pages built to convert.

Fast, bilingual websites and landing pages for Shopify and WordPress, built around one clear offer per page, with tracking and consent ready before the first visitor arrives.

Talk to a specialist What is included

Arabic right-to-leftFast on mobileTracking ready at launch

MarketsUAE · GCC · UK · EU

LanguagesEnglish · Arabic

PricingFixed fee, agreed in writing

Serann FZE LLCSharjah Publishing City Free Zone, UAE

We report on

Conversion rate✦Largest Contentful Paint✦Form completions✦Mobile speed score✦Bounce rate✦Revenue per visitor✦Conversion rate✦Largest Contentful Paint✦Form completions✦Mobile speed score✦Bounce rate✦Revenue per visitor✦Conversion rate✦Largest Contentful Paint✦Form completions✦Mobile speed score✦Bounce rate✦Revenue per visitor✦Conversion rate✦Largest Contentful Paint✦Form completions✦Mobile speed score✦Bounce rate✦Revenue per visitor✦

What is included

The full scope, one team.

Six workstreams, each with a defined way of working, a clear deliverable and the tools we use. Pick the parts you need or hand us the whole thing.

Workstream 01 / 066399.08

Websites

Company websites and microsites, designed for trust and speed, in English, Arabic or both.

How we do it

Sitemap and wireframes agreed before design starts
Design in your brand, built mobile-first
Content, SEO basics and tracking included at launch

What you get

Live website, admin access and handover guide

Tools we use

WordPressWebflowFigmaHTML & CSS

Workstream 02 / 066399.08

Landing pages

Pages built for the ad that sends the click, with one offer, social proof and a clear next step.

How we do it

One page per offer and audience, matched to the ad
Social proof, FAQs and a single clear call to action
Speed and form tracking tested before ads go live

What you get

Landing pages, A/B test plan, conversion tracking

Tools we use

WebflowWordPressGA4Tag Manager

Workstream 03 / 066399.08

Shopify & WooCommerce

Store builds, themes, product pages and checkout improvements that increase conversion rate.

How we do it

Theme set up or built for your catalogue and brand
Product pages, filters and checkout tuned for conversion
Payments, shipping and VAT configured for the UAE

What you get

Store build, app stack, launch checklist

Tools we use

ShopifyWooCommerceTabbyTamara

Workstream 04 / 066399.08

Arabic & right-to-left

Proper RTL layouts and Arabic typography, not machine-flipped pages.

How we do it

Right-to-left layouts designed, not mirrored automatically
Arabic typography chosen for readability on mobile
Language switcher, hreflang and SEO set up for both languages

What you get

Bilingual site with right-to-left QA report

Tools we use

Shopify MarketsWPMLWeglothreflang

Workstream 05 / 066399.08

Speed & Core Web Vitals

Image, script and hosting optimisation so mobile pages load fast where most paid clicks land.

How we do it

Images, scripts and fonts optimised
Hosting and CDN set up close to your visitors
Core Web Vitals monitored after launch

What you get

Before and after speed report

Tools we use

PageSpeed InsightsLighthouseCloudflareSearch Console

Workstream 06 / 066399.08

CRO & A/B testing

Tests on headlines, offers and checkout, judged on orders and leads, not on opinion.

How we do it

Heatmaps and recordings show where visitors drop off
Test ideas ranked by expected impact
Tests run to significance and judged on revenue

What you get

CRO roadmap and test results log

Tools we use

Microsoft ClarityPostHogVWOGA4

Every engagement starts with an audit and a written plan, agreed before any work begins.Request a free audit

Built for the UAE

Built for how Dubai buys.

We work with brands selling in the Emirates. The language, the platforms, the payment habits and the calendar are part of the plan from the first week.

English and Arabic by default

Campaigns, landing pages and messages written for both audiences, with right-to-left layouts done properly.

Built for mobile first

Most visits and purchases in the UAE happen on phones, so every page, form and checkout is designed for the thumb.

Local payments and delivery

Tabby, Tamara, Apple Pay, cash on delivery and fast delivery promises, reflected in ads and on the site.

Gulf platform mix

Snapchat and TikTok carry more weight in the Gulf than in Europe, alongside Google, Meta, Amazon.ae and noon.

UAE data rules

Consent, tracking and data handling set up with the UAE Personal Data Protection Law in mind.

Gulf time zone and working week

Reporting, calls and launches run on Gulf Standard Time, Monday to Friday.

The UAE marketing calendar

Plan the year around the moments that move demand.

Islamic holidays follow the lunar calendar, so their months move earlier each year.

JanFebMarAprMayJunJulAugSepOctNovDec

JanDubai Shopping Festival

Retail peak that runs from December into January. We plan budgets, offers and stock-led Shopping campaigns ahead of it.

Feb – MarRamadan

Evening and late-night browsing rises sharply. We shift ad schedules, creative tone and offers for the holy month.

MarEid al-Fitr

Gifting, fashion, travel and dining demand. Campaigns go live before Eid, not on the day.

MayEid al-Adha

Second Eid of the year, with travel and family spending. Dates follow the lunar calendar.

Jun – AugSummer

Residents travel and in-store traffic drops. We lean on online, delivery and travel audiences.

Aug – SepBack to school

School supplies, uniforms, electronics and family services. Early-bird campaigns start in late July.

OctGITEX & B2B season

Dubai's biggest technology week brings B2B demand. LinkedIn and Search for decision makers.

NovWhite Friday & 11.11

The region's biggest online sale period on Amazon.ae, noon and brand stores. Feeds and budgets prepared weeks ahead.

DecNational Day & year end

UAE National Day on 2 December, then the festive and New Year period into the Dubai Shopping Festival.

What you receive

Clear deliverables, in writing.

Every engagement has named deliverables and a monthly rhythm, so you always know what was done and what comes next.

01Sitemap and wireframes
02Design in your brand, English and Arabic
03Built, tested and launched website
04Tracking, consent and speed checks

Live reportWeb Development

Conversion rate

Largest Contentful Paint

Form completions

Mobile speed score

Bounce rate

Revenue per visitor

Illustrative view of a monthly client report. Your dashboard shows your own figures.

Our promise

One page, one offer, one clear next step.

1 working dayto reply to every brief

Why Serann

Specialists in the work, not in the pitch.

The specialist who scopes your project is the one who delivers it. Accounts, files and code stay in your name, and every change is agreed before it goes live.

Websites
Landing pages
Shopify & WooCommerce
Arabic & right-to-left

Platforms & tools

What we work in.

ShopifyWordPressWooCommerceHTML & CSSArabic RTLCore Web VitalsA/B testingAccessibility

How we work

From audit to results.

Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

Questions

Web Development, answered.

Who owns the website?

You do. Every file, login and domain is in your name, and we hand over everything if we ever part ways.

How long does a website take?

A landing page usually takes one to two weeks, a company website three to six weeks, depending on content and approvals.

Can you work on our existing site?

Yes. We often improve speed, tracking and conversion on an existing site before suggesting a rebuild.

Related services

Works well together.

7310.11

Digital Marketing

Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.

7310.15

Direct Marketing

Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.

6399.08

Marketing Consultancy & Media Buying

Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.

6209.24

E-commerce, IT & Business Consultancy

E-commerce setup and growth, Amazon and noon marketplaces, Merchant Center feeds, IT and business consultancy.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

Request a free audit hello@seranndigital.com

1We read your account with read-only access.

2You see where the spend leaks, in plain numbers.

3You leave with three changes in writing, yours to keep either way.