Home/Services/Beauty and salon marketing Dubai
Beauty, salon & skincare marketing · Dubai

Beauty and salon marketing in Dubai, from a team that knows beauty.

Google Ads, Instagram, TikTok and booking campaigns for salons, spas and beauty brands in Dubai. Our team has run Google Ads for haircare and skincare brands with results up to 16.83x ROAS in a single month.

ForSalons · Spas · Beauty brands
ChannelsGoogle · Instagram · TikTok
ExperienceHaircare and skincare
MeasureBookings · sales
Google AdsPerformance MaxGoogle ShoppingMerchant CenterMeta AdsTikTok AdsSnapchat AdsMicrosoft AdsLinkedIn AdsAmazon AdsnoonGA4Tag ManagerShopifyWordPressKlaviyoHubSpotBigQueryGoogle AdsPerformance MaxGoogle ShoppingMerchant CenterMeta AdsTikTok AdsSnapchat AdsMicrosoft AdsLinkedIn AdsAmazon AdsnoonGA4Tag ManagerShopifyWordPressKlaviyoHubSpotBigQuery
What we do

What is included.

The work we do every week, by the specialist you speak to. Pick the parts you need or hand us the whole channel.

Google Ads for bookings

Search campaigns for treatments and areas, sending clients to online booking or WhatsApp.

Beauty e-commerce

Shopping and Performance Max for beauty products, with feeds and margins managed as we do for the beauty brands we already run.

Instagram and TikTok

Honest creative without misleading before-and-after claims, tested weekly in English and Arabic.

Local profiles

Google Business Profile and reviews for each branch, with offers and new services posted regularly.

Rebooking journeys

WhatsApp and email reminders that bring clients back for their next appointment.

Bookings and sales tracked

Online bookings, calls, chats and product sales tracked by campaign.

1 working dayto reply to every brief
Local knowledge

Beauty is where our results come from.

Many of the accounts our team runs are in beauty: professional haircare, skincare and makeup brands selling online. Our results page shows Google Ads data from these accounts, including an average ROAS of 9.40x and a best month of 16.83x.

For salons and spas in Dubai we apply the same discipline to local bookings: campaigns by treatment and area, honest creative, fast follow-up on WhatsApp and reporting on booked appointments.

  • Proven beauty e-commerce experience
  • Campaigns by treatment and area
  • Creators checked for UAE permits
  • Rebooking reminders by WhatsApp
  • Bookings and sales reported monthly
Proof

Results from accounts we run.

Google Ads data from complete months only. Clients are named by sector, never by name.

Best complete month, account by account ROAS · AED

Professional haircareNovember · peak season
AED 33,585 → AED 565,40016.83x
Commercial catering & heating partsMarch · off season
AED 17,566 → AED 248,05214.12x
Car parts retailerMarch · off season
AED 21,087 → AED 289,80813.74x
Beauty & skincare, internationalNovember · peak season
AED 63,902 → AED 683,34210.69x
Fabric & textiles retailerAugust
AED 19,358 → AED 173,3578.96x
Beauty & skincare, UK & EUDecember · peak season
AED 71,805 → AED 572,3377.97x

Scaling into peak season Beauty & skincare, 9 markets

7.74x
10.69x
9.57x
9.40x
OctNovDecJan
+37%Spend, October to November
AED 683,342Conversion value in November
84,753Conversions tracked
AED 6.13MAccount conversion value

Accounts run in GBP; figures converted to UAE dirhams (AED) at a fixed rate. Individual results vary.

How we work

From audit to results.

01
Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

OutputAudit report with findings in plain numbers
02
Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

OutputWritten plan with targets and budget
03
Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

OutputDaily optimisation and a change log you can read
04
Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

OutputMonthly dashboard and next-month plan
Questions

Questions, answered.

Do you work with salons or only beauty brands?

Both. We run e-commerce campaigns for beauty brands and booking campaigns for salons and spas.

Which channels work best for salons in Dubai?

Google Maps and Search for people ready to book, and Instagram and TikTok for discovery. Most salons need both.

Can we use influencers?

Yes, with creators who hold a valid UAE Advertiser Permit and content that does not make misleading claims.

Where do your beauty results come from?

From Google Ads accounts our team runs for haircare, skincare and makeup brands. Details are on our results page.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

1Send a short brief about your business, markets and goals.
2A specialist replies within one working day to arrange a call.
3You receive a written proposal with scope and a fixed monthly fee.