Marketing insights for the UAE and GCC.

Practical guides on Google Ads, marketplaces, WhatsApp, measurement and seasonal planning for brands selling in the Emirates and the wider Gulf.

Google Ads3 min read

Google Ads in the UAE: a practical guide for brands selling in the Emirates

How to set up and run Google Ads in the UAE: account structure, Arabic and English campaigns, Shopping, bidding, tracking and the mistakes that waste budget.

Read article

Seasonal planning3 min read

Ramadan marketing in the UAE: how to plan your ads, offers and content

A practical plan for Ramadan and Eid campaigns in the UAE: timing, ad schedules, creative tone, offers, budgets and how to measure results.

Read article

Measurement3 min read

ROAS, ACoS, TACoS and MER: which number should run your ad budget?

The difference between ROAS, ACoS, TACoS and MER, how to calculate each, how to find your break-even point and which one to use for which decision.

Read article

E-commerce3 min read

Selling on Amazon.ae and noon: ads, listings and feeds that move sales

How to grow sales on Amazon.ae and noon in the UAE: listing optimisation, sponsored ads, ACoS targets, stock and pricing, and how marketplaces fit with your own store.

Read article

Direct marketing3 min read

WhatsApp marketing in the UAE: what is allowed and what actually works

How to use WhatsApp for marketing in the UAE properly: the WhatsApp Business Platform, opt-in, message templates, automation and campaigns that customers welcome.

Read article

Free tools