Digital marketing for brands selling in Oman.
Google, Instagram, Snapchat and TikTok campaigns for brands selling in Muscat and across Oman, Arabic-first, with 5% VAT pricing, delivery details for each governorate and seasonal tourism campaigns.
What is included.
The work we do every week, by the specialist you speak to. Pick the parts you need or hand us the whole channel.
Arabic-first campaigns
Oman is more Arabic-speaking than Dubai, so ads and pages start in Arabic, with English where needed.
Google Search
Search campaigns for Muscat and other cities, with Arabic keywords and Oman-only budgets.
Social channels
Instagram, Snapchat and TikTok creative that fits Omani culture and tone.
Tourism and hospitality
Campaigns for hotels and tourism, including the Khareef season in Salalah and winter travel.
Pricing and delivery
Prices in Omani rials with 5% VAT and clear delivery times across governorates.
Oman-only reporting
Oman results reported on their own, with cost per sale or lead by city.
Oman rewards respectful, local marketing.
Oman has a more traditional and Arabic-speaking audience than the UAE, and buyers respond to a calm, respectful tone more than to loud promotions. Creative copied from Dubai campaigns often feels out of place.
The market also has strong seasons: winter tourism, the Khareef season in Dhofar during the summer, Ramadan and National Day in November. We plan around them and keep Oman budgets separate from neighbouring markets.
- Arabic-first copy and tone
- Oman-only budgets
- 5% VAT pricing in OMR
- Khareef and winter tourism plans
- Delivery details by governorate
Oman at a glance.
| Market | At a glance |
|---|---|
| Currency | Omani rial (OMR) |
| VAT | 5% since April 2021 |
| Language | Arabic first, English widely understood |
| Key platforms | Instagram, Snapchat, Google, TikTok, YouTube, X |
| Key dates | Ramadan, Eid, Khareef season (summer, Dhofar), Oman National Day (November) |
From audit to results.
Audit
Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.
Opportunity plan
The biggest wins in the account, ranked, with targets and budget agreed with you in writing.
We run it
Bids, search terms, feeds and creative handled daily by the specialist who runs your account.
Report & scale
A monthly dashboard with the figures that matter, what changed and the plan for next month.
The licensed services involved.
Questions, answered.
Do you have an office in Oman?
No. We are licensed in the UAE and manage Oman campaigns online.
What is the VAT rate in Oman?
Oman applies 5% VAT, in place since April 2021.
Should ads in Oman be in Arabic?
In most cases yes, with English as a second language. We test both and report on each.
Do you work with hotels and tourism in Oman?
Yes. We run campaigns for hotels and tourism, planned around winter travel and the Khareef season.
Tell us what your ads spend, and what they return.
Talk to the specialist who would run your account. No pitch deck, no junior hand-off.