Free calculators for performance marketers.
The calculators our specialists use every day: ROAS, ACoS and TACoS, GCC VAT and Google Ads budgets. Free, private and no sign-up. Nothing you enter leaves your browser.
ROAS & break-even calculator
Work out ROAS, your break-even ROAS and the profit left after ad spend.
Open calculator Free toolACoS & TACoS calculator
For Amazon.ae and noon sellers: ACoS, TACoS, ROAS and break-even ACoS.
Open calculator Free toolGCC VAT calculator
Add or remove VAT for the UAE, Saudi Arabia, Bahrain and Oman in one click.
Open calculator Free toolGoogle Ads budget planner
Work backwards from a revenue or lead target to the budget you need.
Open calculatorLearn how to use the numbers.
Google Ads in the UAE: a practical guide for brands selling in the Emirates
How to set up and run Google Ads in the UAE: account structure, Arabic and English campaigns, Shopping, bidding, tracking and the mistakes that waste budget.
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Ramadan marketing in the UAE: how to plan your ads, offers and content
A practical plan for Ramadan and Eid campaigns in the UAE: timing, ad schedules, creative tone, offers, budgets and how to measure results.
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ROAS, ACoS, TACoS and MER: which number should run your ad budget?
The difference between ROAS, ACoS, TACoS and MER, how to calculate each, how to find your break-even point and which one to use for which decision.
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Tell us what your ads spend, and what they return.
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