Google Ads budget calculator
Work backwards from a revenue or lead target to the budget you need. Results update as you type, and nothing you enter leaves your browser.
How the planner works
It works backwards: your revenue target divided by average order value gives the orders you need. Orders divided by conversion rate gives the clicks you need. Clicks multiplied by cost per click gives the budget.
For lead businesses, the same logic applies to leads: leads needed divided by conversion rate, multiplied by cost per click.
Frequently asked questions
Is the result guaranteed?
No. It is a planning estimate. Real results depend on competition, seasonality, your website and your offer.
How do I find my cost per click?
In Google Ads, add the Avg. CPC column. For new accounts, Keyword Planner gives estimated bid ranges for your keywords.
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