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Education marketing · UAE

Education marketing in the UAE that fills intakes.

Google, Meta, Snapchat and TikTok campaigns for schools, universities, training institutes and nurseries across the UAE. Built around enquiries, open day bookings and applications, with follow-up that keeps families and students engaged until they enrol.

ForSchools · Universities · Training
GoalEnquiries · Applications
ChannelsGoogle · Meta · Snapchat
Ad copyEnglish · Arabic
Google AdsPerformance MaxGoogle ShoppingMerchant CenterMeta AdsTikTok AdsSnapchat AdsMicrosoft AdsLinkedIn AdsAmazon AdsnoonGA4Tag ManagerShopifyWordPressKlaviyoHubSpotBigQueryGoogle AdsPerformance MaxGoogle ShoppingMerchant CenterMeta AdsTikTok AdsSnapchat AdsMicrosoft AdsLinkedIn AdsAmazon AdsnoonGA4Tag ManagerShopifyWordPressKlaviyoHubSpotBigQuery
What we do

What is included.

The work we do every week, by the specialist you speak to. Pick the parts you need or hand us the whole channel.

Search for parents and students

Campaigns on curriculum, area, course and fee searches, so families find you when they are choosing.

Open days and events

Meta, Snapchat and TikTok campaigns that fill open days, campus tours and information sessions.

Local and international students

Separate campaigns for UAE residents and for students abroad, by country and language.

Enquiry follow-up

Email, SMS and WhatsApp journeys from first enquiry to application, with reminders before deadlines.

Programme pages

Clear pages for each course or year group with fees, entry requirements and next steps.

Enrolments in the data

Applications and enrolments from your CRM or student system imported into the ad platforms.

Two students greeting each other on a city campus
1 working dayto reply to every brief
Local knowledge

Families compare carefully. Be there at every step.

Choosing a school or a course in the UAE is a long decision. Parents compare curriculum, fees, location and inspection ratings, and students compare programmes and outcomes. Most decide over weeks or months, not in one visit.

We build campaigns for each stage: search when families start looking, open days when they want to visit, and follow-up until they apply. Ads and pages stay within what your licence allows, whether that is from KHDA in Dubai, ADEK in Abu Dhabi or the relevant authority in your emirate.

  • Claims match your licence and ratings
  • Campaigns timed to intake dates
  • Open day bookings tracked
  • Enquiry follow-up by email and WhatsApp
  • Reporting on enquiries, applications and enrolments
How we work

From audit to results.

01
Week 1

Audit

Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.

OutputAudit report with findings in plain numbers
02
Week 2

Opportunity plan

The biggest wins in the account, ranked, with targets and budget agreed with you in writing.

OutputWritten plan with targets and budget
03
Every day

We run it

Bids, search terms, feeds and creative handled daily by the specialist who runs your account.

OutputDaily optimisation and a change log you can read
04
Every month

Report & scale

A monthly dashboard with the figures that matter, what changed and the plan for next month.

OutputMonthly dashboard and next-month plan
Questions

Questions, answered.

Do you recruit students for a commission?

No. We run your marketing for a fixed monthly fee. Enquiries, applications and admissions decisions stay with your team.

When should schools start advertising for the next academic year?

Most UAE schools see the strongest demand from the start of the year through the spring, before the September intake. We plan campaigns around your admissions calendar.

Do you work with training institutes and short courses?

Yes. We run campaigns for training centres, professional courses and language schools as well as schools and universities.

Can you reach students outside the UAE?

Yes. We run separate campaigns by country and language for international students, with pages and follow-up that suit them.

Do ads need approval from KHDA or ADEK?

Education providers need to follow the rules of their licensing authority, and some advertising may need approval. We work with your team to keep ads within those rules.

Next step

Tell us what your ads spend, and what they return.

Talk to the specialist who would run your account. No pitch deck, no junior hand-off.

1Send a short brief about your business, markets and goals.
2A specialist replies within one working day to arrange a call.
3You receive a written proposal with scope and a fixed monthly fee.