Event marketing in Saudi Arabia, from Riyadh to Jeddah.
Snapchat, TikTok, Google, Meta and X campaigns for concerts, festivals, exhibitions and conferences in Riyadh, Jeddah, AlUla and the Eastern Province. Saudi Arabic creative, launch plans around your licence and on-sale dates, and every ticket tracked to its source.
What is included.
The work we do every week, by the specialist you speak to. Pick the parts you need or hand us the whole channel.
Snapchat and TikTok first
The platforms Saudi audiences use most for going out, with vertical video made for each one and Saudi Arabic copy.
Search on event and venue names
Google campaigns that catch people searching for the event, the artist or what is on in their city this weekend.
City by city
Separate budgets for Riyadh, Jeddah and the Eastern Province, and for visitors travelling from other GCC countries.
Ticket tracking
Purchases and registrations tracked from your ticketing flow into every platform, so spend follows sales.
Licences and influencers
Campaigns planned around your event licence, and influencer partners checked for a valid Mawthooq licence.
Lists and reminders
Opt-in SMS, WhatsApp and email for presale, reminders and day-of details, in Arabic and English.
Saudi Arabia's event calendar keeps getting bigger.
Riyadh Season, Jeddah Season, major concerts, sport and large exhibitions and conferences have made Saudi Arabia one of the busiest event markets in the region. Audiences are young, mobile and heavy users of Snapchat and TikTok, and they expect ads that sound Saudi, not translated.
Entertainment events are licensed through the General Entertainment Authority, and other events through the relevant authority, such as the Ministry of Culture or the Ministry of Tourism. Paid influencers in Saudi Arabia need a Mawthooq licence. We plan launches around your licence dates and work with your team on the approvals before we spend.
- Event licence confirmed before launch
- Creative written in Saudi Arabic
- Separate city budgets
- Influencers checked for Mawthooq licence
- Ticket sales tracked to source
From audit to results.
Audit
Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.
Opportunity plan
The biggest wins in the account, ranked, with targets and budget agreed with you in writing.
We run it
Bids, search terms, feeds and creative handled daily by the specialist who runs your account.
Report & scale
A monthly dashboard with the figures that matter, what changed and the plan for next month.
The licensed services involved.
7310.11Digital Marketing
Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.
Explore6399.08Marketing Consultancy & Media Buying
Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.
Explore7310.15Direct Marketing
Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.
ExploreQuestions, answered.
Do you organise events or sell tickets?
No. You, your venue or your ticketing partner organise the event, hold the permit and sell the tickets. We plan and run the marketing for a fixed fee.
Which platforms work best for events in Saudi Arabia?
Snapchat and TikTok usually reach the most people for concerts and festivals, with Google search catching people ready to buy. For conferences and exhibitions, LinkedIn and Google are often stronger.
Who licenses events in Saudi Arabia?
Entertainment events are licensed by the General Entertainment Authority. Cultural, tourism and business events may fall under other authorities. Your organiser or venue usually handles the licence, and we plan the campaign around it.
Do you write ads in Saudi Arabic?
Yes. Copy is written for Saudi audiences rather than translated from English or reused from UAE campaigns.
Can you run the same event in the UAE and Saudi Arabia?
Yes. We run separate campaigns and budgets per country, with the right currency, language and permits for each.
Tell us what your ads spend, and what they return.
Talk to the specialist who would run your account. No pitch deck, no junior hand-off.