1 JanuaryNational day
New Year's Day
Short sale windows and travel offers; many residents are on leave.
Start campaigns by 18 DecemberAdd to Google Calendar
Free tool
GCC marketing calendar 2027: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman
Ramadan, Eid, national days, White Friday and more, with when to start each campaign. Results update as you type, and nothing you enter leaves your browser.
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Mid-December 2026 to January 2027Retail and season
Dubai Shopping Festival
Retail and e-commerce peak in Dubai. Dates are announced each year by the organisers.
Start campaigns 4 weeks before
Around 8 FebruaryReligious
Ramadan begins
Expected, subject to moon sightingMove ad schedules to the evening and late night, prepare respectful creative and gifting offers in advance.
Start campaigns by 28 DecemberAdd to Google Calendar
14 FebruaryRetail and season
Valentine's Day
Gifting, flowers, jewellery, beauty and dining.
Start campaigns by 24 JanuaryAdd to Google Calendar
22 FebruaryNational day
Saudi Founding Day
Heritage-themed creative and offers in Saudi Arabia.
Start campaigns by 1 FebruaryAdd to Google Calendar
FebruaryRetail and season
Hala February festival
A month of events and shopping in Kuwait around the national days.
Start campaigns 3 weeks before
25 to 26 FebruaryNational day
Kuwait National Day and Liberation Day
National colours, patriotic creative and long-weekend offers in Kuwait.
Start campaigns by 4 FebruaryAdd to Google Calendar
Around 9 to 10 MarchReligious
Eid al-Fitr
Expected, subject to moon sightingThe biggest gifting moment of the first half of the year. Push the strongest offers in the last ten days of Ramadan.
Start campaigns by 9 FebruaryAdd to Google Calendar
21 MarchRetail and season
Mother's Day (Arab world)
Gifting, beauty, flowers and dining.
Start campaigns by 28 FebruaryAdd to Google Calendar
Around 16 to 17 MayReligious
Eid al-Adha (Arafat Day the day before)
Expected, subject to moon sightingTravel, fashion, gifting and food. Many residents travel, so plan delivery cut-offs.
Start campaigns by 18 AprilAdd to Google Calendar
Around 6 JuneReligious
Islamic New Year
Expected, subject to moon sightingA public holiday in most GCC countries. Short, respectful messages.
Start campaigns by 23 MayAdd to Google Calendar
Late June to SeptemberRetail and season
Khareef season in Salalah
Tourism peak in Dhofar. Hotels, travel and hospitality campaigns in Oman and from the GCC.
Start campaigns 6 weeks before
July (dates announced by Amazon)Retail and season
Amazon Prime Day
Marketplace sellers: raise budgets, check stock and coupons on Amazon.ae and Amazon.sa.
Start campaigns 3 weeks before
July to AugustRetail and season
Dubai Summer Surprises
Summer retail festival in Dubai. Family, kids, malls and indoor activities.
Start campaigns 4 weeks before
Around 15 AugustReligious
Prophet's Birthday
Expected, subject to moon sightingA public holiday in several GCC countries. Keep messages respectful.
Start campaigns by 8 AugustAdd to Google Calendar
Late AugustRetail and season
Back to school
Uniforms, stationery, electronics, bags and shoes. Start three to five weeks before term.
Start campaigns by 19 JulyAdd to Google Calendar
23 SeptemberNational day
Saudi National Day
One of the biggest sale moments in Saudi Arabia, with green national creative.
Start campaigns by 26 AugustAdd to Google Calendar
October to MarchRetail and season
Riyadh Season
Months of events and spending in Riyadh. Entertainment, dining, fashion and travel.
Start campaigns 4 weeks before
11 NovemberRetail and season
Singles' Day (11.11)
Big marketplace and app sale day. Prepare coupons and stock early.
Start campaigns by 21 OctoberAdd to Google Calendar
20 NovemberNational day
Oman National Day
National celebrations and holidays in Oman.
Start campaigns by 30 OctoberAdd to Google Calendar
26 NovemberRetail and season
White Friday (Black Friday)
The largest online sale of the year. Build audiences in October and launch teasers early.
Start campaigns by 22 OctoberAdd to Google Calendar
29 NovemberRetail and season
Cyber Monday
Extend White Friday deals online and retarget visitors who did not buy.
Start campaigns by 8 NovemberAdd to Google Calendar
30 November to 3 DecemberNational day
Commemoration Day and UAE National Day (Eid Al Etihad)
Patriotic creative, long weekend offers and gifting in the UAE.
Start campaigns by 4 NovemberAdd to Google Calendar
16 to 17 DecemberNational day
Bahrain National Day
National celebrations and offers in Bahrain.
Start campaigns by 25 NovemberAdd to Google Calendar
18 DecemberNational day
Qatar National Day
National celebrations and offers in Qatar.
Start campaigns by 27 NovemberAdd to Google Calendar
25 DecemberRetail and season
Christmas and year-end gifting
Gifting for expatriate audiences, year-end sales and travel.
Start campaigns by 27 NovemberAdd to Google Calendar
Islamic holidays follow the lunar calendar and are confirmed by moon sighting, so final dates can move by a day. Expected dates follow published astronomical estimates for 2027.
How to use this calendar
Every date shows when the moment happens and when we recommend starting campaigns, so creative, stock and budgets are ready before demand peaks. Filter by country to plan the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman separately.
- Religious moments such as Ramadan and Eid follow the lunar calendar and move about 11 days earlier each year.
- National days are strong moments for local, patriotic creative and long-weekend offers.
- Retail moments such as White Friday and 11.11 are driven by discounts and marketplaces.
Add the dates to your own calendar with the Google Calendar links, or download every date at once as an .ics file for Outlook and Apple Calendar.
For a detailed Ramadan plan, read our guide to Ramadan marketing in the UAE.
Frequently asked questions
When is Ramadan 2027?
Ramadan 2027 is expected to begin around 8 February 2027, with Eid al-Fitr around 9 or 10 March. Final dates depend on moon sighting.
When is White Friday 2027?
White Friday, the regional name for Black Friday, falls on 26 November 2027, with many sales running for the whole week.
When should Ramadan campaigns start?
We recommend preparing creative, offers and audiences about six weeks before Ramadan, and launching teasers in the week before it starts.
Are the dates the same in every GCC country?
Religious holidays are usually the same or within a day. National days differ by country, so filter the calendar by market.
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