Event marketing in Dubai that sells tickets.
Google, Meta, TikTok and Snapchat campaigns for concerts, festivals, exhibitions, conferences and brand activations in Dubai. Every launch is planned around your on-sale dates and permit, and every ticket or registration is tracked back to the ad that sold it.
What is included.
The work we do every week, by the specialist you speak to. Pick the parts you need or hand us the whole channel.
Search for people ready to book
Campaigns on the event name, artist, venue and "things to do in Dubai" searches, so buyers who already want to go find your tickets first.
Social campaigns by phase
Meta, Instagram, TikTok and Snapchat campaigns for the announcement, early bird, main sale and last tickets, each with its own creative and audience.
Retargeting that closes the sale
People who viewed the ticket page or started checkout see reminders, seat updates and deadline messages until the doors open.
Ticketing tracking
Purchases and registrations tracked from your ticketing platform or form into Google and Meta, so budget follows what actually sells.
Email, SMS and WhatsApp
Opt-in lists warmed up before on-sale, plus reminders, upsells and day-of information sent at the right time.
Tourists and residents
Separate campaigns for UAE residents and for visitors planning a trip, in English and Arabic and other languages where it pays.
Dubai has an event almost every weekend. Timing decides the sale.
From the winter season to Dubai Shopping Festival, from shows at Coca-Cola Arena to exhibitions at Dubai World Trade Centre and Expo City, people in Dubai choose between many events every week. Most tickets sell in short bursts: the announcement, the early bird deadline and the final days. Campaigns have to be ready before each burst, not after.
Events in Dubai generally need a permit from the Department of Economy and Tourism before they are promoted or tickets go on sale, and paid influencers should hold the UAE Media Council advertiser permit. We put both on the launch checklist, then plan budgets around your sales curve, with real purchase data guiding every change.
- Event permit confirmed before any ad goes live
- Pixel and conversion tracking on the ticketing flow
- Budget plan by sales phase
- Creative for each phase, sized for every platform
- Daily reporting during on-sale weeks
How a launch runs.
| Phase | What we run |
|---|---|
| Announcement | Reach and video on Meta, TikTok, Snapchat and YouTube, plus sign-ups for presale |
| Early bird | Search on the event name, retargeting of sign-ups, email and WhatsApp to the list |
| Main sale | Conversion campaigns on all channels, lookalike audiences from buyers |
| Last tickets | Retargeting, deadline messages and local search, with budget moved to what sells |
From audit to results.
Audit
Read-only access. Tracking, search terms, feeds, structure and budgets reviewed in detail.
Opportunity plan
The biggest wins in the account, ranked, with targets and budget agreed with you in writing.
We run it
Bids, search terms, feeds and creative handled daily by the specialist who runs your account.
Report & scale
A monthly dashboard with the figures that matter, what changed and the plan for next month.
The licensed services involved.
Digital Marketing
Google Ads, Shopping, Performance Max, Meta, TikTok, Snapchat and LinkedIn, plus SEO and AI search visibility.
ExploreMarketing Consultancy & Media Buying
Marketing strategy, media planning and buying, account audits, budget forecasting and go-to-market for the UAE and GCC.
ExploreDirect Marketing
Email, SMS and WhatsApp campaigns, lead generation, CRM automation and customer reactivation.
ExploreQuestions, answered.
Do you organise events or sell tickets?
No. You, your venue or your ticketing partner organise the event, hold the permit and sell the tickets. We plan and run the marketing for a fixed fee.
Do events in Dubai need a permit before advertising?
Generally yes. Events in Dubai need a permit from the Department of Economy and Tourism, and promotion and ticket sales are expected to start only after it is issued. We confirm the permit with you before launch.
How early should we start promoting an event?
For concerts and festivals, usually six to ten weeks before the date, with presale sign-ups first. Conferences and exhibitions often need three to six months for registrations and exhibitor sales.
Can you track tickets sold through a third-party ticketing platform?
In most cases yes, through the platform's own pixel and analytics options or by importing sales data. We check what your ticketing partner supports before we plan tracking.
Do you work on exhibitions and B2B conferences?
Yes. For trade shows and conferences we run LinkedIn, Google and Meta campaigns for visitor registrations and exhibitor enquiries, with follow-up by email.
Tell us what your ads spend, and what they return.
Talk to the specialist who would run your account. No pitch deck, no junior hand-off.