Google Ads preview and character counter (English and Arabic)
Write headlines and descriptions, check character limits and preview the ad in English or Arabic. Results update as you type, and nothing you enter leaves your browser.
Google Ads character limits
| Field | Limit |
|---|---|
| Headline | 30 characters |
| Description | 90 characters |
| Display path (each) | 15 characters |
| Headlines per responsive search ad | Up to 15 |
| Descriptions per responsive search ad | Up to 4 |
Google mixes your headlines and descriptions to find the best combination, so each one should make sense on its own. The preview shows one common combination.
Writing Arabic ads
Arabic ads should be written in Arabic, not translated word for word, and sent to an Arabic landing page. Arabic letters count as one character each, so the same 30 and 90 limits apply. Switch the preview to Arabic to see the right-to-left layout.
Frequently asked questions
How many characters is a Google Ads headline?
Up to 30 characters, including spaces. Descriptions can have up to 90.
Do Arabic characters count double?
No. Arabic letters count as one character each. Some Asian scripts count double, but Arabic does not.
Is this the exact way Google shows my ad?
It is a close preview. Google changes layouts and combinations, so the live ad may look slightly different.
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